Post by account_disabled on Mar 16, 2024 3:35:02 GMT
H&M and Nike: when marketing in fashion is also done with the right values Consumers are becoming more aware and fashion brands are responding to this trend. Seven years ago they predicted that 2010 would be the year characterized by a new way of relating to the brand, a political relationship that had never existed before. This statement rings especially true in 2017, the year in which the effects of the debate over Beyoncé's feminist stance are still active. To stay connected to their audiences, brands are reacting to these political and cultural shifts. For example, North Face donated 408 hectares of land it had previously bought in Chile from the local government to be transformed into national parks, boosting the brand's reputation.
Riding the wave of political and social changes is not an easy transition for clothing Find Your Phone Number brands and in general for those involved in fashion marketing. During this article we will address some cases of brands that are facing this phase such as Nike and H&M. Why these two? Because both have attempted to engage consumers in their social and political causes through corporate messages. Brian Steinberg stated that consumers are developing an immunity to brand messages due to information saturation and a short attention span, also due to the simultaneous use of different devices. Let's now explore the impact of these two brands' campaigns. H&M and its Ladylike marketing campaign, focused on diversity and inclusiveness H&M caused a stir following its ''She's a Lady'' commercial.
Accept Advertisement cookies to view the content. The advert, based on a cover of the song, features a wide range of very different models, such as trans, models from different cultures, adult and curvy models. All these women appear confident and regardless of the stereotype of the ''lady'', who must sit composedly on public transport or eat with class. The aim of the campaign is to challenge the perception and meaning of being a woman, moving away from standard beauty standards. The advert generated a significant response on social media, with many calls out in the media interpreting it as a feminist statement. marketing in fashion The inclusion of trans models is the most discussed choice, the inclusion of armpit hair the least appreciated.
Riding the wave of political and social changes is not an easy transition for clothing Find Your Phone Number brands and in general for those involved in fashion marketing. During this article we will address some cases of brands that are facing this phase such as Nike and H&M. Why these two? Because both have attempted to engage consumers in their social and political causes through corporate messages. Brian Steinberg stated that consumers are developing an immunity to brand messages due to information saturation and a short attention span, also due to the simultaneous use of different devices. Let's now explore the impact of these two brands' campaigns. H&M and its Ladylike marketing campaign, focused on diversity and inclusiveness H&M caused a stir following its ''She's a Lady'' commercial.
Accept Advertisement cookies to view the content. The advert, based on a cover of the song, features a wide range of very different models, such as trans, models from different cultures, adult and curvy models. All these women appear confident and regardless of the stereotype of the ''lady'', who must sit composedly on public transport or eat with class. The aim of the campaign is to challenge the perception and meaning of being a woman, moving away from standard beauty standards. The advert generated a significant response on social media, with many calls out in the media interpreting it as a feminist statement. marketing in fashion The inclusion of trans models is the most discussed choice, the inclusion of armpit hair the least appreciated.