Post by account_disabled on Mar 6, 2024 4:46:15 GMT
b2b marketingWhen talking about content created to achieve specific B2B marketing objectives - such as increasing visits to the website, clicks on an article or opening an email - it is important to know how to identify and ride the trends of the moment. Offering users exactly what they are looking for is essential to improving your reputation, earning an active role in the target market. Today, among the most widespread and effective elements we find videos: do you already know their potential and the possibilities of integration? Continue reading the article to find out more! Why are videos essential in B2B marketing? Before knowing in detail how to use B2B videos, let's take a brief reflection on the potential of this tool, with the help of some data: 18 hours is the weekly average of video consumption by online users ( Source: Wyzowl ) up to 95% of messages transmitted can be stored in the form of video content ( Source: Forbes ) 96 % of online users have watched a video at least once to learn more about products or services ( Source: CXL ) New Call-to-action This information demonstrates the strategic support of video in offering immediate, quality, accurate and detailed content.
The videos simplify the topics , encouraging the audience to assimilate Germany Phone Number even apparently complex topics, thanks to the support of images and animations. This means of dissemination is destined to be increasingly integrated into all elements of B2B digital marketing oriented towards lead generation and user loyalty . Here are some ideas for seizing the best opportunities offered by video content. Tell the story of the company in an original way Sharing your company's story , such as on your about us page or website homepage, gives your audience additional ways to identify your company. Talking about the phases that led to the consolidation of the brand on the market, the challenges and opportunities is a way to involve users. Although the textual contents can be very interesting, it can happen that they are not read, often due to the rush to find the information .
Making a presentation video available on the homepage can be useful for at least two reasons: the first is linked to the attractiveness of the videos, which generates a first contact between company and user the second reason is determined by the average time spent on the site which can increase with the presence of a video and improve the positioning of the page . Why add videos to landing pages? The lead generation process requires integrated and continuous activities; part of the achievement of conversion results is due to the landing pages, the pages on which the user lands and which require filling out the form to obtain a service - downloadable content, consultancy or a demo.
The videos simplify the topics , encouraging the audience to assimilate Germany Phone Number even apparently complex topics, thanks to the support of images and animations. This means of dissemination is destined to be increasingly integrated into all elements of B2B digital marketing oriented towards lead generation and user loyalty . Here are some ideas for seizing the best opportunities offered by video content. Tell the story of the company in an original way Sharing your company's story , such as on your about us page or website homepage, gives your audience additional ways to identify your company. Talking about the phases that led to the consolidation of the brand on the market, the challenges and opportunities is a way to involve users. Although the textual contents can be very interesting, it can happen that they are not read, often due to the rush to find the information .
Making a presentation video available on the homepage can be useful for at least two reasons: the first is linked to the attractiveness of the videos, which generates a first contact between company and user the second reason is determined by the average time spent on the site which can increase with the presence of a video and improve the positioning of the page . Why add videos to landing pages? The lead generation process requires integrated and continuous activities; part of the achievement of conversion results is due to the landing pages, the pages on which the user lands and which require filling out the form to obtain a service - downloadable content, consultancy or a demo.